Welcome to 2018, Russian Pointe's 20th Anniversary Year

 

 

 

IT IS MY GREAT PLEASURE TO WELCOME YOU TO 2018, THE YEAR THAT RUSSIAN POINTE CELEBRATES ITS 20TH ANNIVERSARY!

For over two decades, I have had the privilege of growing my company while watching the landscape change for female leaders. Today, more than ever before, women play key roles in business and society as entrepreneurs, community leaders and role models.

For over two decades, I have had the joy of serving dancers by living up to the Russian Pointe mission: to provide elegant dance products and inspire dancers to lead extraordinary lives.

I could not know, when I started my company at age 20 out of a college dorm room, that Russian Pointe would quickly become a successful global brand. But I had a vision, and it remains my vision now. Through Russian Pointe and my other business and community endeavors, my greatest motivation is to have a positive impact on young people, on women’s entrepreneurship, and on cross-cultural collaboration.

Looking back at the last 20 years, and forward into this new year, I am proud of the Russian Pointe team for pursuing effective business strategies while nurturing a culture of personal and professional growth.

I want to thank all of you – dancers, retailers, dancers’ parents, friends – for welcoming RP Purple Boxes into your dance world. I am honored and delighted to start our third decade together, and I wish you a year of health, prosperity and success!

 

Truly Yours,
Aleksandra Efimova
Founder